Content Development
Content strategy for customer engagement
How might you attract and engage your audiences in a world crowded with content?
How might the language and format you use influence your audience engagement?
How can you work around cultural sensitivities to achieve maximum engagement?
We work with you to unpack all those points and create a strategy and roadmap for the whole lifecycle of planning, execution, and management of content.
What does it include?
Goals
What the business is trying
to achieve
Audience
Who the business is trying
to reach
Media type
What type of content to develop and publish
Relevance
How the content would support the brand
Uniqueness
How would the content
stand out
Promotion
How would the content be promoted
Evaluation
How would success be measured
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